From the article: “Corey Yulinsky, Executive Vice President of Strategy and Consumer Insights at Sears Holdings delivered Monday’s keynote address, entitled “Making Test & Learn Stick.” Corey reviewed his experience leading the implementation of the Test & Learn process across Sears Holdings, and the lessons learned on the journey of making Test & Learn a key component in the development and execution of Sears’ strategy.
Emphasizing the criticality of integrating Test & Learn into the core decision-making processes of a company, Corey outlined the process, technology, and cultural changes required for companies to build a fact-based decisioning capability.
Executives participated in over a dozen highly interactive breakout sessions, spanning topics from Test & Learn Collaboration: Operating at the Intersection of CPG/Retail to Understanding Cannibalization Effects in New Site Decisions. Delegates shared best practices and key learnings about how Test & Learn can be most effectively applied across marketing, merchandising, operational and capital expenditure decisions.
Jim Manzi, CEO of Applied Predictive Technologies, described the event as evidence of Test & Learn’s increasing applicability and value to organizations in a challenging consumer marketplace. “The conference attendees and speakers discussed the increasing importance of their roles as analysts, influencers and decision-makers. In the wake of the economic downturn, companies across industries are looking to capabilities like Test & Learn to achieve sales and profit growth even in the face of economic headwinds. Successful companies are those that have institutionalized this technology and are using it to improve decision-making across the organization, generating hundreds of millions of dollars in incremental value per year.”
Summit on “Business Experimentation” Draws Senior Executives From Over 25 Fortune 500 Companies - prweb.com